I am so excited for our layflat photo book launch, words cannot even begin to describe! Our photo books have opened up an even more professional way to showcase your images for your small business. Today, I’m going to talk to you about all the details that make our photo book different from others on the market. If you read through our canvas campaign, this is going to be very similar to that, so let’s jump in.
Before we get into the details of our photo book, I do want to make a distinction between our book and most of the other ones on the market. We make our books with a feature called layflat, which means our pages will lay completely flat when you open the book. In other words, the actual paper that’s carried between the two pages that you’re looking at is continuous. With other books, you’re usually binding two different pieces of paper together with a glued edge, but our book pages are glued together instead to create a seamless bind.
With that feature in mind, we compared our photo book with other layflat photo books on the market and found some important differences that you should be aware of. Some retailers even market their photo books as layflat when the edge is glued as in a traditional binding, so just be sure to check the specs so you know what you’re buying!
The main difference between our layflat photo books and others on the market has to do with the printing method. We utilize the oldest and truest method of photo printing in the market: silver halide. This process allows us to get better color reproduction, whiter whites, and crisp sharp lines.
So, what is silver halide printing? Basically, it is the process of chemically altering small amounts of silver halide on a piece of paper to reveal an image. It was originally used for black and white images because this process was the only way to get true blacks and true whites. It utilized dark rooms and different chemical baths and was a very lengthy and intricate process. Now, technology has increased so much that the same process is emulated with special silver halide paper and a laser in a digital machine so the process is quicker and limits the amount of chemicals any one person has to come in contact with.
There are a few other retailers that utilized silver halide printing, but their color reproduction isn’t as pure as it should be, and still other retailers use a process that tries to imitate silver halide without actually using silver in the printing process. Based on this alone, our photo books are going to have the truest reproduction of color and the most vibrant color!
All of this information goes back to the post I wrote during our canvas campaign about why we’re even in business in the first place. We really want you guys to understand that we use the best technology and print the highest quality to give our customers all the benefits of fine art. By using the oldest method in the book, we’re ensuring that our printing process is literally tried and true and will continue to produce the best looking prints for years to come.
I’d love to be able to talk to you more about silver halide process! If you have a question or comment, just leave it down below, and don’t forget you have two amazing ways to save right now. Our sale is going on, and you have a chance to win in our HUGE giveaway. Check both of those out today before time runs out.
Make sure to follow along with the entire photo book series by clicking the image above!