We’re smack-dab in the middle of a new canvas series dedicated to telling you more about our most popular product. In case you missed any of the other posts, click here to read the series in its entirety. Today I wanted to talk to you about what’s different with another aspect of our canvas—the ink.
You may be wondering what all the fuss is. Ink is ink, right? Well, not so much in our case because we actually print with latex. Traditionally, printers use something called solvent or eco-solvent. Both of these types of ink are pigment-based ink. Without boring you with too many of the details, let’s just say there are tons more chemicals and a whole lot of waste with these pigment-based inks (think of the difference between oil-based paints and low VOC latex paints for your home).
Why did we choose inks made with latex instead of these solvent inks? Well, we just weren’t ok using something like that on products that should be enjoyed by the whole family. The same concerns that go into painting a nursery with oil-based paints are the concerns you would have with these solvent inks (face masks, a need for ventilation, lots of chemicals). So we sought out something that was safer, easier to use, and longer lasting. Sounds like a win-win, huh?
There are a few different reasons for why latex inks are better in the long run. First, and probably most important, latex ink is non-toxic and has a very low VOC. Since all that’s going into this ink is polymer, colorants, and water there are no harmful chemicals or toxic waste. We actually have a certification for our latex ink called Greenguard Gold Certified which basically says our ink is so safe it can be hung in hospitals, childcare centers, and schools. Now that’s a certification I can stand behind!
Second, any waste that we have can be recycled back into clean water and used to make more latex ink! So we’re helping out the environment by reducing waste and the need for toxic landfills in the middle of the Nevada desert.
Third, and probably most beneficial to you, is the fact that latex inks don’t fade. They were actually made for outdoor use, so they have a higher tolerance for direct sunlight. With latex inks, your whites will never yellow, your blacks will never gray, and your vibrant blues will remain vibrant! (If a deeper conversation about colors and what looks best on canvas is something that interests you, I’m doing a whole post on that next, so keep an eye out.) Plus, this type of ink is more resistant to scratches or scuffs. All this means that what you buy from us today will look the same in 40+ years, no matter if it’s placed right by a window or in the back of a closet.
Is that amazing or what? I know when I first found out we were going to print with latex technology I was super surprised. It’s amazing how far SnapBox has come to really make products that are safe and will last forever!
If you have any questions about latex inks, I’d love to answer them for you! Just leave me a comment below. Also, don’t forget our site-wide sale is still going on! Get your own latex printed canvas for 25% off with free shipping. If you want to read the rest of the canvas series, click here.