After telling you more about Bouton Bracelets and how they partnered with us to help amplify their branding, we wanted to make these small business talks a common occurrence with you. A little bit ago, Beth from designPOST Interiors worked with us to print an Instagram portfolio of her work using our art photo prints. It turned out so cute, so we asked her if she wanted to try out our layflat photo books as an updated and more professional version of her portfolio. She said yes, and sent us some pictures of her books to show you. She’s even writing a blog post on her site talking about the reasons why she’s partnered with us again, so definitely check that out.
Beth, not many of our followers know who you are or what designPOST Interiors is. Can you tell us a little bit about yourself and the company you created?
I am a decorator and my blog is just an extension of that business. It’s hard to say which one came first…I have been conscious of my surroundings from a young age and I started the blog as a way to get the word out that I was taking clients. My route from hobby to career has been full of twists, turns, and lots of learning along the way. I do everything from bookshelf styling to full room designs and my starting point always seems to be with fabric. I love pattern & texture and finding the right mix!
When I’m not experimenting around my own house I’m hanging out with my husband and three kids. Photo below by Smitten & Hooked.
When did you start interior designing and blogging?
As I said before, it’s hard to say which came first: the blog or the business because they both spurred each other, but the love of design has been in me since birth! I officially started my blog in June 2010 and my first “official” paying client was about a month later.
Has your brand grown since then?
Definitely! It’s been a slow growth at times as the web is full of blogs but I have found that when I really concentrate on my local audience things always pick back up. Sometimes that’s in the form of a Facebook giveaway or marketing myself locally and I rely heavily on word-of-mouth referrals. One thing that has been surprising to me is how many clients come to me via Instagram. God bless social media!
What are some things you’re excited about for the future?
When I started my business/blog it was with the hopes that I would have a name in my city as a decorator. I want to continue to build a focused brand so that clients feel excited and at ease hiring me. Anything else…magazine features, social media followers, or collaborations are the icing on the cake!
Did our company values impact your decision to work with us? Can you tell us a little bit about the values you hold most important?
Absolutely! Part of building my brand is determining where I put my time. I have to love the company’s product, enjoy working with the people behind the scenes, and feel comfortable sharing it with my readers. SnapBox is all about small business and you can’t beat the products! I have also always connected so easily with the SnapBox team so it’s been a no-brainer.
You used SnapBox to print some brand portfolios. Can you tell us more about that?
Last year I decided to step up my game for client meetings by creating a portfolio I could easily stash in my bag and bring out to show a visual representation of me and my work. This time around I wanted to give myself even more tools so I created some layflat photo books. The images are larger and crisp. I can explain all day to a client what my style is, but in this field images always speak louder than words.
What kind of impact have you seen from using SnapBox products for your brand in the past? Do you think these new photo book portfolios will have an even bigger impact?
Clients love seeing pictures of my work because they can immediately get a sense of who I am. They have flipped through my portfolio book and pointed out which rooms speak to them the most which is helpful on both sides. I know that these larger portfolio books are going to add even more to my meetings. The biggest hurdle is when a room design begins is trying to communicate your styles to each other. These books will include shots of finished rooms as well as casual snaps from Instagram so they really will understand my whole vibe!
Do you have any advice for owners of design brands, like you, who are trying to expand their presence and promote it in an affordable way?
My biggest advice is to find a way to illustrate your style to clients. I used to think that I could use words to explain my style or vision for a room but I’ve come to find that visual aids are the most important thing to get things rolling. Even if you don’t have any client projects to boast of yet you can always create a portfolio using images that you love from magazines or around the web.
Thanks so much to Beth! I loved having the opportunity to talk with her and learn a little more about her brand and her passion! If you’re a small business owner who uses SnapBox, I’d love to talk to you and feature you on the blog. It’s a big, scary world out there in retail, so us family owned businesses need to stick together when we can! Try out your first brand materials with our Mother’s Day sale going on now.